As I write this post there are two books that I’m reading on my desk; Designing Brand Identity by Alina Wheeler and Work for Money, Design for Love by David Airey. Two books I’ve found to be extremely helpful after graduating from college as a designer. There are a few others in my Amazon shopping cart too, waiting to be ordered. I immediately made the decision to continue my education after school because, first, you can never learn too much, and two, it brings new ideas, new inspiration, and valuable information to my fingertips.

I’m not one for complacency which I think happens to a lot of people after graduation. They find a job, make some money, and stop pushing themselves, stop creating new material, and stop learning. Now, when I say learning, I’m not talking about learning from work experiences because that’s a given; I’m referring to an individual actively seeking and pursuing more knowledge and information about their passion. I’m talking about their hunger for more. I think this is an important topic because educating yourself does so much for you, your colleagues, and the industry of your passion.

By continuing to educate yourself, you do several things:

You show people, friends, and potential clients that you know what you are talking about.

This is extremely important because this is both how you get paid, and how you create new work. Being knowledgeable in your field and sharing your knowledge, shows people that you’re passionate and that you’ve got a good head on your shoulders to do great things. 

You make sure that your fire is still burning.

By actively seeking to absorb new information, you’re ensuring that your brain continues to work. It’s like Newton’s First Law: An object at rest stays at rest and an object in motion stays in motion with the same speed and in the same direction unless acted upon by an unbalanced force (i.e. laziness). Keep your brain in motion.

You stay inspired. 

Discovering new ways to create and seeing how other professional are staying successful, can push and inspire you to create success for yourself. However you define it.

You set yourself apart.

There are people who are so in love with their passion, they gobble up any piece of it they can, and there are those who are satisfied with where they are and what they know (or think they know). By adding more tools to your toolbox, more ammunition to your arsenal; your abilities become more diverse, and your jobs become more diverse.

You stay current in your craft.

Every year new technology and applications become available, allowing things to be done more efficiently and accurately. It is your profession, and so you must learn new tools and stay knowledgable so that you may compete with others in your field.

You can help others.

There’s no feeling more rewarding than that of helping someone else. By being knowledgeable, you have the opportunity to be an expert in your field. One that can be a source of guidance to others. Now, being helpful can also help you, though this isn’t why you should do it. It can lead to new clients, new possibilities of collaboration, and you can make some great friends in the process.

It’s quite an adventure discovering new things about your passion. Also, it’s never been easier to access information than it is today. You can read free things online, watch videos, subscribe to newsletters via your smart phone, purchase books and read them entirely on your tablet, and if you enjoy the texture and experience you get from a paperback book, you can easily order those right to your doorstep. So I say if you’ve been itching to learn something new, go for it.

Thank you for reading and feel free to subscribe!


1 comment

  1. Cine Louise CrispReply

    Great read, Ron. Continuing education is essential to any life endeavor whether it be personal and/or professional. They key is to understand what you know, use it wisely, and know that there is always more to learn…and then do it better. As Maya Angelou said “I did then what I knew how to do. Now that I know better, I do better.”

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